what are they doing to do with the footage if they don't release a dvd? wouldn't it just be a lot of money and effort wasted?
Creating a festival DVD is not as easy as it seems. In fact, it's quite complicated since artists need points, the video crew needs to get points, and Jam Cruise needs points. I hate to break it down monetarily, but that's the way these things work. Let's also remember that the production crew, as a favor, worked pro-bono.
I've made attempts to produce several festival DVDs (Adirondack Mountain Music Festival, Berkfest, The Jammys, etc) with no luck b/c of the amount of people involved. There has to be 1-person who fronts the bill for this to work and b/c there are a lot of players involved, it, in my opinion, is why a simple 1-band concert DVD is so much easier to create. My CustomFlix idea is great, in theory, but at the end of the day (what with artists points, crew points, etc), there's very little money left for everyone's efforts (usually the production and post-production crew) and the people involved usually end loosing money for their hard work, unless there's a guartenee that 5,000 - 10,000 units will sell. This is why bigger festivals, like Bonnaroo, seek out an investor who has $50,000 - $100,000 dollars to invest in replication and distribution. Remember, CustomFlix takes half, but an up-front investor creates a scenario where each unit sold is (kind of) pure profit. In other words, the players get to split $25/unit rather than $12/unit. Big difference.
So... Who wants to invest in "Jamcruise: The Movie?" OK. Seriously, here's some more ideas I have:
1) Reverse the business model (a la Bonnaroo) and make artists pay to be on the DVD. To execute this you'll need to guarentee them worldwide distrubtion (exposure) and big sales... So, probably not an option; however, it worked for Bonnaroo.
2) Barter artists points with the footage and give them their edited performances to do with it what they wish (web, TV, DVD, etc).
2a) I'm not trying to cut out the artists portion and they're the reason the DVD is made/people went, but with so many bands (20 I think) there simply isn't enough money to go around. Maybe headliners get paid and up-and-comers don't?
3) Find a Trustafarian with loot and interest in film and get $100,000 dollars from them and then replicate and distribute your own DVD.
4) Try the CustomFlix model.
5) Proceed with post-production and, in the meantime, start doing pre-sales on-line, now, and aggregate how much interest is involved. If there is little interest, then use CustomFlix to get the DVD out to those who wanted it and call it a day. If you get tons of interest, then maybe you can justify the invesment to a potential investor. If you go this route: Make sure you advertize on Jambands.com, Jambase.com etc so the word spreads outside of this community.
All in all, I don't think filming JC 1 and 2 was a waste of time. Those guys/girls did their damndest to document both cruises. The footage can always be used in the archives and JC can release clips of performances from time-to-time.
My feeling is that ledd than 2,000 people attended JC 1 and 2. So does that mean only 1,200 units will sell? Is that really worth it? Do you think word can spread and people who couldn't make it will purchase the DVD?
One more thing: I'm not involved with either the JC video crew or JC with regards to this project. I was with National Lampoon and yes you may have seen me with a camera, but I'm only making suggestions since 1) I've done this before and 2) I'd love to see it happen. In the meantime, I'll keep you all posted on our Lampoon progress.